Yellow page advertising has been our specialty for over 25 years and is still an essential element of a strong advertising strategy. With over 11 billion references annually, your presence in the print directory puts you in front of the consumer at the moment they are ready to buy or need to contact you. Independent research found in a 12 month period (2010/2011) 74% of U.S. adults used a print yellow page directory to find a local business. Yellow Pages rank higher than search engines or social media in terms of the most trusted and most accurate source consumers go to for finding local business information.
Directory advertising has become significantly more complex as more publishers enter the market and headings become more fragmented. We research directory and heading usage as well as publisher incentives to ensure that your print program is delivering far reaching, cost-effective results.
Be sure to visit and review our Interactive and Online Listing Management services.
White Pages listings are a primary source for consumers doing a recovery search (look up by name). Over 65% of U.S. adults have used the printed white pages in the past year. White Pages listings have always been an important factor in our overall strategy and accuracy of listings has become imperative as many local search engines use White Page data as one source to populate their sites.
We audit, correct and maintain your White Page listings throughout the year to ensure accurate, up-to-date information is available to your customers.